JTA helps its clients to achieve their objectives in international sport by providing unrivalled strategy, creativity and content in the international relations and communications sector.

The Winning Way

In international sport the game has changed.

It is more competitive, challenging and demanding than ever before.

It is a world in which every action, every statement, every deal and every decision is subject to intense scrutiny and where competing interests and ambitions continually vie for share of voice and share of mind.

To succeed, you need to be heard, understood and listened to.

For over 25 years we have been helping stakeholders in international sport to achieve their goals by navigating paths through the complex ecosystem of regulation and relationships, building brands and protecting their reputations.

We devise and deliver consistent, structured and creative strategies.

Our strategies help our clients flourish amid these new realities and ensure that, when they have something to say, the world of sport listens, understands and approves.

We build brands and influence policy development and decision-making at the highest levels of sport worldwide.

We do that by developing and implementing effective international political relations and international communications strategies for organisations and individuals in every area of sport.

Because no two clients are alike, every JTA programme and project is unique.


JTA develops strategies that achieve specific goals, using an approach built on an understanding of our clients, their objectives, the journey to be travelled and the barriers to success.

International Relations

We have close relationships, forged on time and trust, with some of the most influential figures in the sports world. This, combined with a 360 degree understanding of the international sports world, means that we are the leading international political relations consultancy in sport.

Brand Building and Design Services

JTA develops strategies to build, grow and safeguard positive brands in sport, whether they are governing bodies, clubs or sponsor corporations.

Case Studies

Our recent work

Other key companies in the JTA group include:

JTA Pacific Logo
JTA Pacific

JTA Pacific brings the JTA group’s industry-leading expertise to the Americas. Born out of JTA’s successful work with the LA28 Olympic and Paralympic Games Bid Committee in 2016, JTA Pacific is based in Los Angeles and provides strategic, targeted and goal-driven international relations and communications consultancy to major stakeholders across North and South America.

JTA Design logo
JTA Design

JTA Design stands at the forefront of innovative design, helping sports brands achieve their objectives and enhance their presence. Our comprehensive suite of services encompasses branding, graphic design, web development, motion graphics and video production. We are fuelled by a passion for creativity, and our team of seasoned professionals is dedicated to delivering bespoke solutions that captivate and resonate.

For several years, JTA has provided FISU with invaluable advice and support. We are pleased to be able to call on JTA’s help for everything from communications strategy to speechwriting. They have been particularly useful in supporting the planning and delivery of our major events, where it is vital that we prepare both for success and for the possibility of risks.

Eric Saintrond FISU – Secretary General & CEO

The JTA team operates around the clock to deliver timely and accurate strategic advice that helps guide senior leadership and decision-makers on opportunities and issues around the business of football.

Andrew Ward Manchester United – Director of Media Relations & Public Affairs

The combination of JTA’s Olympic intelligence and extensive network of international media contacts continues to ensure that World Aquatics meets and exceeds its objectives in the Olympic Movement and global sports industry.

Husain Al-Musallam World Aquatics – President

The 24/7 support and knowledge provided by JTA is exceptional and unique. Their proactivity, responsiveness, consistent production of high-quality content and their creative thinking are crucial in helping FIVB promote volleyball worldwide.

Dr Ary S. Graça F° International Volleyball Federation (FIVB) – President