Our winning team

Our dedicated team of professionals, who come from diverse backgrounds in both PR and IR, have unparalleled experience in sport and the Olympic Movement. Many of the team are also fluent in a number of European languages – always helpful when dealing with our numerous international clients!

JON TIBBS
Chairman

Favourite sport:
Football to watch, golf to play.

Unusual skill:
Playing the flamenco guitar.

Favourite communicator. Why?:
Sir Alex Ferguson – for what he chooses not to say and his overall economy of words, giving greater importance to the words he does use. The impact of those words is the stuff of legends.

SALLY TIBBS
DIRECTOR

Favourite sport:
Tennis.

Unusual skill:
Understanding the apostrophe ‘s’ rule.

Favourite communicator. Why?:
Sir David Frost. Who else could make you laugh with his satirical wit and captivate you with arguably the most famous TV interview ever?

SÉVERINE TOWNSEND
Managing Director

Favourite sport:
Skiing, running, tennis.

Unusual skill:
Playing tennis on rollerblades.

Favourite communicator. Why?:
King Hussein I – because he showed that anything is possible through compassion and the power of persuasive communications.

SALVA RAMIREZ
MANAGING DIRECTOR,
JTA DESIGN

Favourite sport:
Basketball to watch, squash to play.

Unusual skill:
I can read ancient languages such as Egyptian hieroglyphics, Babylonian or Sumerian.

Favourite communicator. Why?: Neil deGrasse Tyson. His way of generating curiosity and using humour to explain extremely complicated aspects of our universe.

JUSTIN SHEA
DIRECTOR
CLIENT SERVICES

Favourite sport:
Football.

Unusual skill: Origami.

Favourite communicator. Why?:
Malcolm Gladwell – for his ability to deliver unique and thought-provoking insights that challenge assumptions you previously took for granted.

ANDRÉA REED
DIRECTOR
FINANCE

Favourite sport: Swimming and football to watch, running to do.

Unusual skill: I can drive a car with reverse steering i.e. you turn the steering wheel left when you want to turn right etc.

Favourite communicator. Why?: Terry Deary – for inspiring a love of history in my three children. His books and television series bring the past to life in a fun and engaging way that is accessible to all. I’ve learnt so much; far more than I ever did at school!

MARK COOPER
DIRECTOR

Favourite sport:
Open water swimming (to participate in); youth rugby (to coach).

Unusual skill:
Can make many different balloon animals.

Favourite communicator. Why?:
Muhammad Ali for transcending sport and politics with a uniquely captivating range that covered the comical to the deadly serious.

NICK DAWES
ASSOCIATE DIRECTOR

Favourite sport:
Football. A dozen others very close behind…

Unusual skill:
Sleeping after five espressos.

Favourite communicator. Why?:
Tim Marshall. The ability to simplify and summarise the complex world of geopolitics.

JONATHAN FIRPO
SENIOR CONSULTANT
(SECONDED TO PARIS 2024)

Favourite sport: Football

Unusual skill:
Slacklining.

Favourite communicator. Why?:
Pep Guardiola – because he is a manager who completely lives his profession. For a man who only recently stepped onto the managerial stage, he has already exhibited a mastery of communication skills and reinforced the belief that experience transcends age.

SARAH LAMPLOUGH
SENIOR CONSULTANT

Favourite sport:
Cycling, tennis, horse riding.

Unusual skill:
Creating 30 hours out of a 24-hour day.

Favourite communicator. Why?:
Clare Balding. She is a huge advocate and brilliant promoter of women’s sport and para sport. Her enthusiasm is contagious, and she has a wonderful ability of translating the action to ensure anyone can understand and appreciate what they are watching.

MEGAN MUNRO
SENIOR CONSULTANT

Favourite sport:
American football and tennis.

Unusual skill:
Playing football, but the American version.

Favourite communicator. Why?:
Tony Romo. The MVP of any commentary booth, he is one of the greatest contemporary analysts and announcers in football, with an uncanny ability to see the play before it happens.

LALA ISMAILOVA
Associate DirectoR,
JTA PACIFIC

Favourite sport:
Figure skating in the winter, rhythmic gymnastics in the summer.

Unusual skill:
Expert on gift-giving.

Favourite communicator. Why?:
Kobe Bryant and his legendary mamba mentality that inspires us all to be the best version of ourselves, reach our full potential and make our dreams come true.

VIV HARDING
FINANCE MANAGER

Favourite sport:
Horse riding, kayaking.

Unusual skill:
Furniture makeovers.

Favourite communicator. Why?:
Terry Pratchett – for his observation on humanity and his humour.

ALDONA KOWAL
FINANCE EXECUTIVE

Favourite sport:
Football and figure skating to watch, cycling to do.

Unusual skill:
I can make a little black dress in one hour.

Favourite communicator. Why?:
Wisława Szymborska – for her beautiful poems and her great sense of humour. Her gentle sense of being has also always impressed me.

LAURA WALDON
FINANCE ADMINISTRATOR

Favourite sport:
Football and athletics.

Unusual skill:
Ability to always find a convincing argument for a new pair of shoes.

Favourite communicator. Why?:
Sir David Attenborough. For his natural ability to captivate his audience and inspire the next generation to consider how amazing our planet and its inhabitants are. All the while instilling the knowledge that we are responsible for its fragile future.

MATT STOREY
CONSULTANT

Favourite sport:
Football to watch, cricket to play.

Unusual skill:
The ability to name all 92 Football League grounds.

Favourite communicator. Why?:
The football commentator Peter Drury. Whenever he commentates on the big games, you know he will add to the occasion. It’s not an easy skill yet he finds the right words and tone to deliver the perfect accompaniment every time.

LORIS FRADIN
CONSULTANT

Favourite sport:
Rugby, football, mountain biking and skiing.

Unusual skill:
I can twirl a pen in three different ways.

Favourite communicator. Why?:
Kylian Mbappé, a leader both on and off the pitch.

ISRAEL PÉREZ DEL CAMPO
SPONSORSHIP CONSULTANT

Favourite sport:
Touch rugby (playing, coaching and refereeing).

Unusual skill:
Cooking traditional Spanish dishes.

Favourite communicator. Why?:
Michael Robinson, late professional football player and sports commentator. He managed to transmit emotions to generations of football fans, creating stories, showing the human side of sport  from a very serious tone but also with brushstrokes of intelligent humour.

SOPHIA HUDSON
CONSULTANT

Favourite sport:
Netball and running to play/do; football to watch.

Unusual skill:
Can keep a Malteser suspended in mid-air without touching it.

Favourite communicator. Why?:
Michelle Obama. She has a fantastic ability to unite and empower audiences, with a communication style characterised by authenticity, empathy and clarity.