What we do

What we do

Quite simply, JTA enables its clients to achieve their objectives in international sport – whatever they may be.

We build brands and influence policy development and decision-making at the highest levels of sport worldwide.

We do that by developing and implementing effective international political relations and international communications strategies for organisations and individuals in every area of sport. We build brands and manage reputations through programmes that cut through the noise and clutter around international sport to deliver clear, concise and persuasive messages on behalf of our clients.

Right now they include International Federations, National Olympic Committees, governments, bidding cities and nations, professional clubs, athletes, broadcasters and sponsors.

Our business is shaping opinions, changing perceptions and establishing influence. It is about introducing fresh thinking and new ideas to build brands whose values are recognised and respected.

And, in a changing world, we provide our clients with the leadership and support required to ensure resilience and recovery in times of crisis.

Each and every JTA project has clearly defined and measurable objectives and we draw on a broad range of specialist skills to ensure those objectives are met in full every time.

That's the Winning Way.