The Winning Way

We build brands and influence policy development and decision-making at the highest levels of sport worldwide.

We do that by developing and implementing effective international political relations and international communications strategies for organisations and individuals in every area of sport. We build brands and manage reputations through programmes that cut through the noise and clutter around international sport to deliver clear, concise and persuasive messages on behalf of our clients.

Right now they include International Federations, National Olympic Committees, governments, bidding cities and nations, professional sports clubs, athletes, broadcasters and sponsors.

It's our world

Nobody understands international sport better.

It is a world undergoing seismic change and nobody understands better than JTA how those changes impact on sports stakeholders or is better positioned than us to help them navigate this fast-evolving environment in pursuit of their goals.

We have established credibility and built trust at the highest levels of sports governance, and our unsurpassed network and relationships with the most senior and influential individuals is the bedrock for everything we do. This connectivity is harnessed to a wide range of proven professional and managerial skills, which we draw upon to develop strategies and implement programmes that deliver results time and time again..

That’s The Winning Way.

Our business is shaping opinions.

We change perception and establish influence. It is about introducing fresh thinking and new ideas to build brands whose values are recognised and respected.

We provide leadership and support

In a changing world, we provide our clients with the leadership and support required to ensure resilience and recovery in times of crisis.

We ensure your objectives are met.

Each and every JTA project has clearly defined and measurable objectives and we draw on a broad range of specialist skills to ensure those objectives are met in full every time.

Unparalleled depth of knowledge

We have an unparalleled depth of knowledge of the Olympic Movement and wider sports family and an unrivalled appreciation of the personalities, politics and relationships that drive it.


JTA became part of an Employee Ownership Trust (EOT) on 21 March 2022 when 100% of the shareholding of parent company Jon Tibbs Associates (Holdings) Limited was sold to JTA Trustees Limited, as trustee of the JTA Employee Ownership Trust, putting the future of the business firmly in the hands of its employees.